We don’t know for sure, but we can surmise a few things.

1. They wanted to re-brand because they are offering customers more than just poker games these days. UB has an extensive list of casino games on offer as well as tournament blackjack.

2. To distance themselves from using the term “bet” in the brand name. Why would they care about this? Possible legalities around the world. However, if regulation of online poker in the US ever happens, having the term “bet” in the name could be a roadblock.

3. To re-brand after the cheating scandal that occurred several years ago before they secured their software. There was a 60min special on the subject. The possible re-brand was so that they get away from the old and in with the new (software, new management).

With the new software UB doesn’t have bonus codes, they changed to using referral codes.

When you sign up at UB you can use our referral code POKERKING.